Apple Stock Forecast 2023.

Everyone is aware of Apple and how the company redefines technology. Despite being a pioneer at introducing updated technology with each model, the brand still hasn’t overtaken the likes of SAMSUNG regarding sales. When iPhone sales dropped, every investor got spooked. Although Apple is considered one of the most controversial stocks to invest in, many believe that the tech giant is on the brink of witnessing a new era. 

What is Apple’s stock price today?

Apple stock live chart

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About Apple Company

Apple Inc. is an American multinational technology company headquartered in Cupertino, California. Apple company sells consumer electronics, computer software, and online services.

Apple company history:
Apple Computers, Inc. was founded by college dropouts Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. in the garage of Jobs’ parents. Jobs and Wozniak wanted to make computers small enough for people to have them in their homes or offices. The Apple II revolutionized the computer industry by introducing the first-ever color graphics. Apple sales jumped from $7.8 million in 1978 to $117 million in 1980. In that year, 1980. Apple has become a public company.

Is Apple a private company?
Apple is not a private company; it is a publicly held company. Nevertheless, Apple has become the world’s 1st private-sector company, Worth 1 trillion dollars in market value.


Apple financial analysis – Apple key stats

P/E Current40.6
P/E Ratio (w/ extraordinary items)35.6
P/E Ratio (w/o extraordinary items)34.28
Price to Sales Ratio7.18
Price to Book Ratio29.17
Price to Cash Flow Ratio24.4
Enterprise Value to EBITDA26.05
Enterprise Value to Sales7.29
Total Debt to Enterprise Value0.06
Income Per Employeee$390,551
Receivables Turnover6.59
Total Asset Turnover0.83
Current Ratio1.36
Quick Ratio1.33
Cash Ratio0.86
Gross Margin37.94%
Operating Margin23.83%
Pretax Margin24.47%
Net Margin20.94%
Return on Assets17.33%
Return on Equity73.69%
Return on Total Capital33.84%
Return on Invested Capital32.37%
Total Debt to Total Equity187.14
Total Debt to Total Capital65.17
Total Debt to Total Assets37.75
Long-Term Debt to Equity163.84
Long-Term Debt to Total Capital57.06

AAPL stock price forecast will not be straightforward, but if you are wondering about these stocks’ future, you are at the right place. We will discuss its past performance and use it to make future predictions. We will also highlight the major drivers that will allow us to answer the most-asked question, “Will Apple shares go up?”.

Apple stock forecast 2023.

Apple stock forecast for the year 2023 shows that the maximum price for Apple stock can be $180, the minimum cost $60, and the high probability price can be $115. Prediction is made using 30 technical analysis parameters and 29 financial analysis parameters.

Many analysts see that Apple’s price can decline during the year 2023. because of the overall US recession.

Apple stocks have been a popular investment for many investors over the last few years, and analysts have long watched the price of Apple stocks closely. While there have been some high points, such as the company’s record-breaking market capitalization in 2020, some analysts are now forecasting a downtrend for Apple’s stock price by 2023.

The leading cause for this projected decline is the current economic recession in the United States. This economic downturn has already caused severe damage to many industries, with small businesses and large corporations experiencing financial struggles. As Apple’s products rely on consumer spending as its primary source of revenue, it is assumed that this will be one of the hardest hit companies in the face of continued recessionary trends.

Given these conditions, it can be expected that Apple’s stock prices will continue to fall throughout 2023. This would not only be bad news for current investors who may see their portfolios take a hit, but it could also mean bad news for potential investors looking to gain access to Apple stocks at a lower price point. Even if the economy begins to recover in late 2023 or early 2024, investors may miss out on an opportunity to buy at cheaper prices now and enjoy greater returns when prices rise again.

However, this doesn’t mean that all hope is lost for those wanting to invest in Apple stocks in 2023. Plenty of factors could contribute to an upward trend in come next years, such as new product launches or a particularly supportive investor base. Additionally, although consumer demand may dip due to recessionary movements, there’s no guarantee that this will happen – especially if other countries can keep their economies healthier or if industrial-scale fiscal support comes from worldwide governments.

Overall, it remains challenging to predict what exactly will happen with regards to Apple stock prices during 2023 – but whatever happens, potential investors must do their research ahead of any investments they make to make sure they understand what they are getting into and how much risk they are taking on board before committing their funds.

Optimistic Apple 5-year stock forecast
Apple’s 5-year stock forecast shows a predicted price of $438 (median price) for the year 2026. The model has included 30 technical and 29 financial analysis parameters in the projection. However, because of a possible recession, the presented projection may be unreliable.
apple 5 year stock forecast

2022 Apple Stock Forecast: Is it Worth Investing In?

Much earlier saw Apple as a safe bet, but with the big breakout in 2021 and significant needle movements, many are skeptical about its future. 


  • The day iPhone launched its 5G variant, Apple received a preorder request for 2 million units. These requests were 100% more than what they received last year. This led to a hardware business boom. In addition, given the current work from school and online studies culture, there is an increased demand for other Apple gadgets like Macs and iPads.
  • Apple has also launched Apple One bundle. This is a new all-inclusive subscription plan that the entire family could use. This bundle includes Apple Music, Apple Arcade, Apple TV+, and iCloud storage. This is likely to cause an upsurge in further sign-ups and TV viewers. Apple Fitness+, a popular service, is good enough to satisfy fitness enthusiasts, especially now that most people use home workout videos.

Record-Breaking Earnings in the Fourth Quarter, What Next?

Apple announced its financial results for the fiscal fourth quarter of 2020 in October 2020. According to the reports, their outstanding was $64.7bn in revenue. They diluted $0.73 earnings per share. The next quarter accounted for international sales on 59% of the company’s revenue. 

IN A SUCCESSFUL QUARTER YEAR, Apple CEO, Tin Cook, praised its innovation in the face of adversities. He also mentioned the record for Mac sales. He also shared that while the world is halted due to the pandemic, Apple introduced the most prolific product ever, and the 5G-enabled iPhone has received tremendous results. 

As soon as the report was released, the company shares plunged by 5.6%. This came as a surprise to many, especially if we compare it with the Wall Street predictions. However, this plunge resulted from a decline in the sales of iPhones. This happened because the customers still waited for the product to be available.

Apple Stock Analysis: Will the Performance of AAPL be affected by Lower iPhone Sales?

A decrease in the sale of the iPhone is not new. This has been going on for three years but the last quarter saw a remarkable decline in sales by 21%. So can we say that the iPhone’s popularity is declining or people are not enthusiastic about it anymore? Will people stop buying iPhones? The simple answer is ‘no.’

The decrease in sales cannot be translated to a decline in interest but to the phone’s longevity. iPhone owners are now using the same phone for a more extended period. They are only upgrading the software and not the handset. Earlier, people would buy a new model more frequently.

If we look at the figures and states, we will see that in 2017, approximately 19% of the iPhones in the world accounted for new models, which declined to 7.5% in 2019. People were still using and buying the iPhone, but even in 2019, the three-year-old iPhone 7 was the most popular model compared to its successors.

This happened because people were no longer motivated to invest in a new iPhone. People are not interested in paying for the same technology repeatedly. Without any critical or long-awaited innovation, buyers will not spend hundreds of dollars on a gadget.

Some wonder if iPhone 12 with the 5G experience will change the game. The results look promising, but we are yet to see the exact outcome.

Irrespective of what the iPhone 12 does for Apple, we know that the company is constantly growing, given the sales of its devices on a global level. This number surpassed the 1.5 billion mark at the beginning of 2020.

In addition, an increased number of Apple device users also means they will be using its services. As a result, apple services brought 23% more profit in 2020 than iPhone sales profits. Therefore, even if the sales are not promising enough, enough active iPhone users will still fetch more than enough earnings for the company.

AAPL Stock Forecast: Can You Expect the Prices to Go Higher?

AAPL stock prices decreased significantly last year from $137.98 in September to $117.13 in November.  A big announcement by the company followed this 2-months long bearish sentiment. In August, the multinational company became the first US company to cross the $2tr market capitalization. 

Regarding Apple’s share price prediction, CNN Money surveyed 36 analysts, and collectively, the analysts predict that the median price target of this company’s share within the following few months will be $133. This is a growth of 15% from the yearly price of $115.

According to these analysts, Apple’s share prices can go as high as $150 and as low as $74.10. Despite the low price prediction, most analysts confirm that AAPL stock is worth your investment in 2021.

Walletinvestor, another analytical service, believes that Apple shares will see a bullish trend throughout 2021. The platform’s median price target will be $139 for the next 12 months. This makes Apple an excellent long-term investment option. Its Apple stock outlook expects its price to rise as high as $233 in five years.

Should You Buy or Sell?

If we look past the pessimistic predictions from Goldman Sachs, most analysts believe in Apple. However, one cannot neglect that AAPL stock saw a long bearish sentiment for various reasons, including the delay in launching iPhone 12.

Rod Hall, an analyst at Goldman Sachs, said the stock is about to collapse. He believes it will see a nasty fall and predicts that the prices can decline by 36%. This would mean that the costs would range between $80 – $75. The reason behind his concern is the decline in the sales of the iPhone.

iPhone sales are going down are putting pressure on AAPL stocks, but we cannot neglect that Mac and iPad have emerged victorious in sales during this pandemic. The sales of these two products have been on the rise, which will support Apple Inc’s growth.

To conclude, we can say that even if there is a risk involved, one should not rush and sell AAPL stocks. On the contrary, the long-term benefits of this stock seem promising.



Igor has been a trader since 2007. Currently, Igor works for several prop trading companies. He is an expert in financial niche, long-term trading, and weekly technical levels. The primary field of Igor's research is the application of machine learning in algorithmic trading. Education: Computer Engineering and Ph.D. in machine learning. Igor regularly publishes trading-related videos on the Fxigor Youtube channel. To contact Igor write on:

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