Popular Forex Trading Statistics in 2019
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Every marketer in this Forex sector at present is aware of the fact that acquisition is more difficult than ever before. The competition is quite fierce out there and the traders try their best to survive in this market by staying above other competitors.
Effective marketing is essential to survive this year and different strategies that are evolving at present can minimize the chance of your success when it comes to marketing campaigns because of the fact that those are using outdated information.
In the following paragraphs, we have provided the most recent Forex trading statistics that you ought to be aware of. So let us not waste time, and look at the statistics below.
The Foreign Exchange Market This Year
• More than 80% of the international foreign exchange market transactions take place on only 7 significant pairs namely GBPUSD, USDCHF, NZDUSD, USDJPY, EURUSD, AUDUSD, USDCAD,
• The international Forex market is now worth $1,934,500,000,000
• The foreign exchange market happens to be 12 times bigger as compared to the futures market and also 27 times bigger as compared to the equities market
• The daily volume of Forex trading happens to be 53 times more as compared to the NYSE
Forex Trading User Numbers
1. More than 43% of the Forex trades happen to be millennial’s
As a matter of fact, the age of 43.5% of the traders at present happens to be between 25 years and 34 years. These millennials are quite comfy with the innovative technology and they are often called Digital Natives out there. One can expect the user experiences of these persons to be customized, stress-free, as well as smooth sailing.
It is imperative to capture this particular demographic which can boast of sophisticated marketing strategies since they will be jumping ship in case they are not gratified.
It will be essential to offer a mobile application, slick onboarding, as well as simple withdrawal and deposit procedures as well. Obviously, millennials can likewise expect customer service by means of social media as well.
2. Just 15% of the traders are more than 45 years old
Although the traders’ numbers can alter continually, there are only 15% of traders who are more than 45 years old. Apart from this, there is a reduction in the number of older traders as well. In case most of your audience happens to fall in the millennial category, it will be imperative to place the marketing material in the most significant spots where this demographic will be hanging out.
Stay away from any missing opportunities by not being aware of the individual your speaking to! A significant point to remember here will be to make use of networks which are usually used by those people under the age of 45 years.
Mobile Forex trading stats
3. Mobile searches are being conducted by over 35% traders
Apart from retaining the old traders, the concept behind marketing will be to get a hold of the fresh ones. In fact, smartphones are being used by more than 35% of the traders at present who are looking for a broker. Customizing your marketing endeavor for making them responsive to mobile gadgets enhances your possibilities of procuring new traders significantly.
Voice search is also an important consideration right here. In fact, a lot of mobile users at present are making use of Alexa and Siri which demand the optimization of your content comprehensively.
4. There is a possibility for mobile trading to double once again
According to a survey conducted last year, there is a high possibility for mobile trading to increase from 18% to as much as 37%. One can definitely expect this trend to continue in the future.
It is also imperative to make a note of the fact that the large millennial target market at present can boast of having a significant usage of mobile devices. In fact, phones are being checked by at least 43% of this demographic every 20 seconds. This year, there is a huge prospect for mobile marketing. It is important for brokers to provide education centers as well as mobile-friendly trading.
5. 3% more traders prefer using Android instead of iOS phones
Android is quite popular amongst more traders at present. 41.8% of them make use of iOS devices as compared to as many as 56.1% who have access to Android gadgets. In this competitive industry, it is very important to know how to optimize exposure and this only comes from proper knowledge regarding the statistics.
In case you do have an app, try to promote it to the proper demographic. Trading apps intended for the iOS devices are being promoted to the device holders only which results in frustration in the long run.
Approximately 2 billion individuals on this planet will be using fintech applications by next year.
Social Media stats
6. Social media is popular among 34% of the millennial target market
Social media is used by 34% millennials at present which allows them to make a solid purchase decision. Moreover, 84% of these people have faith in social proof unlike the conventional advertising out there.
7. 3% more engagement is being received by the educational tweets
There is no doubt about the fact that Twitter holds a significant place when it comes to Forex trading. In fact, the how-to tweets receive 3 times more exposure as compared to the others. It will also be a nice idea to blend the content formats of these tweets so as to enhance exposure.
While images receive 128% more retweets as compared to videos, the videos receive 49% more likes as compared to the images. Moreover, tweets featuring links will be getting 86% more retweets. Obviously, it will be imperative to make use of the proper hashtags in the finance segment so as to procure the required acquisition.
It is important that #DOW, #SP500 plus #Trump, #NYSE, NASDAQ, #Brexit, #OPEC as well as #Fed is on your list.
8. Instagram can boast of having 1 billion users
At present, Twitter represents only 32% of the total number of active monthly users of Instagram. The prospect of getting an increasing number of conversions with Instagram is considerable with as many as 1 billion users.
Since you will come across 25 million business profiles at present on Instagram, it is important for your broker to work so as to remain in the competition. They will receive assistance from USG, Boomerang, Takeovers, AMAs as well as great photographs for this.
9. 49% consumers rely on recommendations made by influencers
Influencers have the ability to instill faith. You’ll be assisted by them to get to a significant portion of the target audience within a short span of time. In fact, influencers have the ability to win 49% of all the traders out there.
It will be essential to consider aligning your broker with pertinent micro-influencers or macro-influencers. In case the fit is proper, they might turn out to be reputed businessman, celebrities, sportsmen or even investors in the long run.
10. 59% marketers are making plans to enhance influencer expenses
Influencer marketing happens to be a significant development channel when it comes to Forex trading. In fact, 59% marketers are contemplating on enhancing their influencer marketing expenditure this year. Nevertheless, it is imperative for marketing to use only the appropriate influencers.
Synthetic influencers are now distrusted by at least 52% millennials at present who are in the habit of promoting for getting paid without having any real interest in what is actually promoted by them.
It is important to align your influencer with the brokerage and he should also be capable of holding his own in this competitive social media world.
Popular topics stats
11. 4 possible developments happen to be at the top of the lists of the traders
Traders are of the notion that as many as 4 potential developments will be impacting the most on the markets this year. 55% of them believe that the US trade evolution is going to influence markets, 24% will rely on the development of China, 12% on Brexit, while 8% on the developing market.
Being volatile, the Forex markets are affected by the current events out there. It will be possible to enhance the valuation of your campaigns and tweets by including popular news events into your marketing strategy.
12. 95% traders still don’t succeed
95% traders nevertheless do not succeed and 80% of them quit within the first couple of years. An absence of an effective research is the most significant cause of failure at present. Effectual marketing this year must incorporate training the traders out there.
This will imply providing a comprehensive education center that will offer frequently asked questions, videos, a glossary as well as links to the support team. Although procuring traders is important, you must likewise encourage and also retain them using simple to understand and prompt info plus resources.
13. 87% marketers are making use of video
There is a lot of development in the use of video clips when it comes to marketing. This year, there has been an increment of 6% in the number of marketers who are using video and at present, it stands at 87%.
There is no doubt about the fact that video content is quite powerful, especially live videos which ought to be an integral part of your Forex advertising technique. Make it a point to go live from your brokerage while creating a sequence of trading instruction video clips as well as a market update video every week.
It is important to bear in mind that 85% viewers nevertheless watch social feed video clips plus Facebook on silent. This implies that it is important for videos to be annotated using essential information and statistics.
14. 49% traders think that their trading decisions will be enhanced by AI
The development of AI in the Forex trading segment has become significantly more in recent times mainly because of the enhanced usage of robots when it comes to trading. It is important for forest marketing to address AI’s growth. 49% traders are of the notion that their decision-making process will be enhanced significantly by AI.
Apart from this, 62% of traders believe that the execution of their trade will be enhanced by AI while 68% think that it will offer more significant information analytics.
For me, the biggest problem in this forex trading statistcis and data analysis is 95% of traders that loose money in forex industry. This is the problem that we need to solve together.