What is Pure Play Company?

You are a stock investor, and you just heard about interesting company shares. But, you got a warning that it is a pure-play stock. What is that? So, let us see the pure-play definition.

What is Pure Play’s business model?
The pure-play business model represents a company that specializes in a particular product or service area to increase market share and brand awareness. Pure Play companies focus on only one business line, have easy-to-understand cash flows and revenues, come with a higher degree of investment risk, and tend to do poorly in bear markets.

Pure Play company example

The best example of a pure-play stock is Starbucks company (SBUX). Starbuck’ company pure plays in coffee. Starbucks does not offer food or any other line except coffee. So, if you as an investor believes in rising prices of the caffeinated commodity, then you can buy SBUX. If caffeinated commodity rises, SBUX will rise too.

Maytag Corp. has been named a pure-play organization, as it makes home and business apparatuses. In contrast, in an examination, General Electric makes home and business machines and has other product offerings (i.e., motors) in different industry verticals (i.e., flying).

To sum up:

What is a pure-play stock?

Pure plays stock from pure-play companies that focus on only one business line and one niche market. When price rises in that niche market, stocks price rises too.

Below is a video example, how to find a pure-play stock that might be a big winner during the holiday season:

Pure play retailers (e-rears)

Pure play is additionally used to portray online business organizations that lone sell through the web and not through different channels. In its initial days, Amazon was referred to as an illustration of a pure-play web retailer, as it had no actual stores. Also, the expression “pure-play” has been utilized to depict organizations that work over the web. By this definition, some state Facebook is a pure-play organization.

Pure play and stock exchange

Pure play is also utilized in the stock exchanging and speculation world, alluding to organizations that emphasize and have some expertise in a specific item or administration territory while barring other market openings. The “pure-play technique” is utilized to assess an undertaking’s beta or the danger and affectability of a venture. For instance, a pure-play organization may use the technique to recognize publicly exchanged firms that are occupied with incidents like the one they are focusing on.

Why invest in Pure Plays?

Investors should invest in pure plays companies because their revenues and cash flows are much easier to follow and understand, easier to analyze. Pure plays companies have a niche market, and when this market rises, pure plays stocks rise too (If caffeinated commodity rises, SBUX will rise too).

Advantages and disadvantages of pure-play

There are advantages and disadvantages related to being a pure-play organization. At a pure-play business, organization pioneers can zero in on the restricted arrangement of capabilities that help their single item or support and confine their ventures to a center arrangement of requirements. This laser center can prompt an upper hand, making the business a perceived master or pioneer in that space. Notwithstanding, a pure-play organization is more touchy to the financial and market influences that sway that space versus an enhanced organization. The organization may profit lopsidedly when those powers favor development, yet that equivalent organization can endure all the more fundamentally when confronting negative economic situations.

Albeit “pure-play” is acknowledged business speech, there are a few ambiguities and differences on how extensively or barely the term ought to be applied. For instance, while some refer to Amazon as a pure-play web retailer, others state that the term does not make a difference anymore. The organization currently offers its circulation and innovation stage to other people – making it more expanded than a pure-play organization.




Igor has been a trader since 2007. Currently, Igor works for several prop trading companies. He is an expert in financial niche, long-term trading, and weekly technical levels. The primary field of Igor's research is the application of machine learning in algorithmic trading. Education: Computer Engineering and Ph.D. in machine learning. Igor regularly publishes trading-related videos on the Fxigor Youtube channel. To contact Igor write on: igor@forex.in.rs

Trade gold and silver. Visit the broker's page and start trading high liquidity spot metals - the most traded instruments in the world.

Trade Gold & Silver


Recent Posts