**Understanding ROI**

The financial world is riddled with jargon and a multiple of confusing words. Without the understanding of these, it may be difficult to survive in a world filled with bankers, investors and complex corporate environments.

**Return on Investment or ROI is a measure of performance, as it is used to evaluate the efficiency of the investment of interest. ROI represents the benefit (or return) of an investment that is divided by the cost of the investment. It can also be used as a comparative tool, as it provides information about multiple investments in a manner that is easily understood and analyzed. This is achieved through the return on investment formula which gives a quantitative analysis of the amount of return of an investment in relation to its cost.**

It provides an easily usable formula that has many practical uses. For example, one is able to compare the Return on Investment from a range of assets that are not generally compared. Therefore, one could compare performance on the stock market with that of a new niche start-up by simply plugging the correct financials into the Return on Investment equation.

### The Return on Investment Formula example

In order to calculate this, the amount earned is divided by the cost of the investment. The result is expressed as the Return on Investment ratio. Mathematically, the Return on Investment equation goes as follows:

ROI = (earnings from investment – cost of investment) / cost of investment

**Sample return of investment**: Next, one needs to consider how to practically calculate a Return on Investment. To this end, a return on investment example should suffice: John invested $1000 in Nice Shoe Inc in 2010. Today, he wishes to sell those shares and he sells them for a total of $1400. If he wanted to know his return on investment, John would first have to calculate his profits. This is done by subtracting costs of investments from the cost of investment: $1400 – $1000 = $400. Next, the profit must be divided in order to get the return on investment $400/$1000 = 40%. Therefore, John’s return on investment is 40%.

These equations may be made much simpler with the use of online return on investment calculators. This can make life simpler when comparing multiple investment opportunities at the same time, allowing for a simpler path to seeing the opportunity costs associated with a respective business path.

Return on Investment calculator:

### How to calculate rate of return on investment in excel ?

We can calculate return on investment in excel sheet if we put equation as formula. You can download return on investment (roi) excel template.

**Analysing the Results**

Generally, any value that comes out of the Return on Investment equation as positive is considered a good return. An importance remains, nonetheless, on evaluating all options so that the investment chosen outweighs its associated opportunity cost. The opportunity cost is defined as the next best option that is forgone with the purchase of any good, service, or asset.

Consider this: John (from the example earlier) had the opportunity of purchasing shares in Nice Shirts Inc. For the same $1000 in investment, his Return on Investment would have equated 50% over the same time period. Therefore, John’s opportunity cost was greater than the profit he made buying shares in Nice Shoes Inc.

From this, one can see that opportunity cost plays an important role in decision-making. A comprehensive Return of Investment analysis may help dramatically in aid of this because, as stated in earlier, the equation provides a good basis for numerical comparison.

**Return on Investment vs Return of Investment**

Whilst doing these calculations, it is important to keep in mind that a return on investment does not necessarily mean a return of investment. Return on investment is speculative; Return of Investment is definite – cold, hard cash in your hands. The end goal of any investor must be to achieve Return of Investment

**Limitations of the Return on Investment Analysis**

Return on Investment is a profitability ratio. This means it is supposed to be an aid in the decision making of any investment opportunity. However, so that it can play a proper role in that situation, it is critical to establish that it does have limits. The equation does not take into account the time between the initial investment and the profit received. So, it may put investments that have different Rates of Return in the same category.

For example, the Return on Investment equation will say two 20% Returns on Investments are exactly the same. Even though the first investment may have achieved this in 6 months and the second in 2 years. Therefore, the Return on Investment analysis is not sufficient on its own and must be used alongside other crucial profitability measures. Such measures provide a better basis with which to make an investment decision. An example of such calculations would include the Net Present Value (NPV) and the Internal Rate of Return (IRR). These are not comprehensive and further research is suggested before making any critical decisions.

Furthermore, the Return of Investment analysis only provides historical data. This means that it cannot be a predictor of what an investment may do in the future. Although, certain implications may be drawn from this.

Criticisms of evaluating performance based on ROI include:

– Reject investment opportunities that are profitable for the company but have a negative impact on a manager’s ROI.

– Be put in charge of a business segment that includes committed costs over which a manager has no control.

– Take actions that increase ROI in the short-run at the expense of long-term performance.

**Questions and answers: **

### Why is the return on investment (ROI) the most commonly used financial performance measure?

In every country, ROI is the most commonly used financial performance measure. Return on investment calculation allows managers of one organization to compare performance with that of other organizations.In order to increase return on investment (ROI), the company must increase sales, and/or decrease operating expenses or increase or increase unit sales.

**What is good return on investment ?**

What is considered a good return on investment is hard to tell. Each industry has its own average ROI. For example marketing and advertising for every $1 invested will bring you at least $2. On other side real estate and stocks can bring you cumulative high amount of profit but ROI is much smaller. See image below:

### Share this Image about Good Return on investment On Your Site

**Which investment offers the best combination of low risk and high return?**

Investments like preferred stocks, utility stock, fixed annuities, brokered cds, offers the best combination of low risk and high return.

Stocks are typically high risk and high return, while bonds (especially government-secured bonds) are low risk and low return.

### If the average return on investment is the same why buy mutual funds instead of stocks?

No. Stocks are typically high risk and high return and as an investment, bonds are less risky than stocks but generally have a lower rate of return. On the other side, one of the benefits of mutual funds is that their diversification reduces risk. Answer is : both can be risky, but average stocks investing is risky than average mutual fund investment. **Most mutual funds are able to achieve a 5-7% ROI annually.**

**What is return on investment for stocks ?**

As same as we calculate ROI for any other business, ROI = (gain from investment – cost of investment) / cost of investment.

**How to Calculate an Annual Return With Stock Prices**

Simple Return = (Current Price-Purchase Price) / Purchase Price

Annual Return = (Simple Return +1) ^ (1 / Years Held)-1

or if you have dividend:

Simple Dividend-Adjusted Return = (Current Stock Price-Dividend-Adjusted Stock Purchase Price) / Dividend-Adjusted Stock Purchase Price

Annual Dividend-Adjusted Return = (Simple Dividend-Adjusted Return +1) ^ (1 / Years Held)-1

**Why is marketing return on investment so difficult to measure?**

It can be quite difficult to measure marketing ROI, because marketing efforts usually result to intangible benefits for employees and customers.

**What are the concepts of return on investment and risk ?**

This question we have when we talk about investing and ROI. Risk increases if loss exceeds amount invested even if loss probability remains unchanged. SO higher risk corresponds to higher returns and lower risk corresponds to lower returns. Return on investment can not be only thing that we are looking for when we invest our money. Roi and risk we need to study together.

**The Future for ROI**

Recent times have seen the advent of the Social Return on Investments, a measurement system that takes into account the Triple Bottom Line: social environmental and economic factors. SROI helps the management of companies understand the scope of their decisions in a broader sense than just monetary policy.

**Why Return on Investment Matters**

Return on Investment calculations is important, as they show how your money is producing a profit. It does this in a manner that is able to show both the efficiency and the magnitude of the respective asset. Moreover, the Return on Investment analysis can act as an alarm bell, as negative products of the equation should see the immediate withdrawal of capital from the investment.

However, it must be remembered that ROI is easily manipulated and does not take into account certain crucial factors, time being an example. Despite this, it remains a critical weapon in the armory of the investor. A Return on Investment Analysis should form the foundation of any well-considered investment.